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Class Is In Session: Continuing Education For B2B Marketing And Sales

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In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and SiriusDecisions are looking to empower marketers and sales reps with the fundamentals they need to better their marketing and sales efforts.

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A Look Behind The Scenes At The Construction Of A Successful Lead Nurturing Content Campaign

Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.

The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.

While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions. 

A Look Behind The Scenes At The Construction Of A Successful Lead Nurturing Content Campaign

Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.

The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.

While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions. 

A Look Behind The Scenes At The Construction Of A Successful Lead Nurturing Content Campaign

Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.

The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.

While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions. 

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