Key Takeaways:
- Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords.
- The tool offers a free, practical entry point for advertisers to prepare campaigns for the ChatGPT Ads platform.
The launch of Adthena ChatGPT AdBridge is being touted as an industry-first, migration product designed to help agencies and brands prepare for ChatGPT Ads.
This free tool analyzes an advertiser’s Google Ads campaigns to create keyword lists and negative keywords ready for immediate upload directly into the new ChatGPT Ads platform. With ChatGPT Ads trial surpassing 600 advertisers and OpenAI expected to open the platform to all markets, Adthena is giving advertisers a practical head start, according to company officials.
How this is a First Step
Phillip Thune, CEO of Adthena, noted that ChatGPT Ads is the most significant new paid search channel in a generation, and the time to act is now.
“ChatGPT AdBridge turns our search intelligence into a free, practical tool that gets campaigns ready in minutes,” said Thune in a statement. “And for those who want to go further, our full ChatGPT Ads solution…will bring the same whole-market visibility that has made Adthena essential for Google paid search, applied to the world’s fastest growing new ad platform.”
How Integration Works
AdBridge connects to an advertiser’s Google Ads account via a simple integration that supplies both campaign structure and negative lists ready for immediate upload to ChatGPT Ads. The steps are:
- Connect to Google Ads account.
- Build ChatGPT Ads setup, as AI enriches campaigns, expands keyword coverage, condenses negatives, and maps intent categories.
- Download and export. Users will have two CSVs land in their inbox hat can be imported directly into ChatGPT Ads.
- Launch and go live. Download ready-to-submit keyword lists and paste directly into ChatGPT Ads.
Adthena will release its full ChatGPT Ads solution for trialists and early adopters, delivering a prompt market view alongside immediate optimization actions and search intelligence.
“You cannot ignore this new channel. We need to get ready, and this expansion will likely be funded from existing paid search budgets,” said Matthew Crawley at 7Stars, who recently joined Adthena’s Customer Advisory Board. “That makes AI search intelligence tools like Adthena’s critical, you need to know where to reallocate and where to invest. AdBridge gives our teams a fast, practical route to getting clients into ChatGPT Ads with confidence.”
