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Feature Articles

MarketingProfs BtoB Forum Provides Tips On Engaging The Changing Buyer

While marketing automation adoption continues to grow, many BtoB organizations are not capitalizing on the features and functions as part of a more efficient marketing strategy, largely due to a lack of knowledge and training. During MarketingProfs’ BtoB Forum June 14-15 in Boston, this disconnect was addressed by Bryan Brown,…
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SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology

The good news is marketing organizations have doubled technology spending in the last two years, according to new research presented at last month’s 2011 SiriusDecisions Summit. However, while investment has increased rapidly, BtoB companies continue to struggle with implementation and adoption. Because successful utilization of these new technologies often depends…

SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in…
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