by Demand Gen Report Team | Feb 4, 2013 | Industry News
Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used to identify businesses visiting web sites through the use of network Internet Protocol (IP) addresses. Core to the Demandbase platform...
by Kim Zimmermann | Feb 1, 2013 | Industry News
Black Ink, a business unit of Winsper, released its Eye On Enterprise Marketing ROI Suite that integrates with marketing automation systems and other enterprise platforms to track marketing’s contribution to the bottom line. Eye On is a real-time, SaaS solution...
by Alicia Fiorletta | Feb 1, 2013 | Industry News
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held...
by Kim Zimmermann | Jan 31, 2013 | Industry News
TeleNet Marketing Solutions, a B2B lead generation firm, reported that revenues were up 7% and the company added seven customers and 14 employees in 2012. Of the seven new clients, three have annual revenues of more than $1 billion. Kathy Rizzo, TeleNet’s Vice...
by Kim Zimmermann | Jan 30, 2013 | Demanding Views
By David Raab, Principal, Raab Associates Inc. B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology. By David Raab, Principal,...
by Matthew S. McKenzie | Jan 30, 2013 | Industry News
B2B marketers know that it’s important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent study, The Next Generation Of Customer Lifecycle Marketing,...
by Kim Zimmermann | Jan 30, 2013 | Solution Spotlight
The Vocus Marketing Suite is an integrated software suite that helps a business reach new customers and engage current ones through publicity, email, search, and social marketing. The Vocus Marketing Suite is an integrated software suite that helps a business reach...
by Kim Zimmermann | Jan 30, 2013 | Industry News
ExactTarget unveiled its MobilePush application, a tool designed to integrate app-level messaging that leverages engagement data from across email, mobile, social and the web. The announcement was made during the Mobile Marketing Association Forum in San Francisco....
by Demand Gen Report Team | Jan 30, 2013 | Industry News
Alinean, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn...
by Kim Zimmermann | Jan 29, 2013 | Industry News
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to help B2B companies adapt to the changes that have occurred in how B2B buyers seek information and input when considering a purchase. The new...
by Kim Zimmermann | Jan 28, 2013 | Industry News
Inside sources told Demand Gen Report that the acquisition of Eloqua by Oracle is now scheduled to close Feb. 8, and Oracle officials have approved a major redesign of the Eloqua-branded web site and plans for its Eloqua Experience 2013 user conference. The go-ahead...
by Kim Zimmermann | Jan 25, 2013 | Industry News
Infusionsoft has acquired social media marketing software company GroSocial to meet the growing customer and market demand for a social media marketing software tool that helps small businesses generate qualified leads. Earlier this month, Infusionsoft announced $54...
