Black Ink, a business unit of Winsper, released its Eye On Enterprise Marketing ROI Suite that integrates with marketing automation systems and other enterprise platforms to track marketing’s contribution to the bottom line.
Eye On is a real-time, SaaS solution that reports on more than 50 interdependent key performance indicators (KPIs). Company officials said the suite works in any database environment, including enterprise resource planning, salesforce automation, marketing resource management, marketing automation, and point-of-sale systems.
The Eye On Enterprise Marketing ROI Suite is available in three progressive modules: Marketing ROI, Customer ROI, and Business ROI. Each module reports on its respective KPIs and contributes to a collective Enterprise Marketing ROI Index.
“Campaign ROI is important, and Eye On measures it, but campaign measurement alone falls short of what finance or the boardroom requires to measure success, said Jeff Winsper, President of Black Ink. “Eye On delivers the bottom line numbers about marketing’s specific contribution to the business metrics that matter most such as revenue, margin, growth, acquisition, and sales productivity.”