by Andrew Gaffney | Nov 16, 2011 | Industry News
“This new investment gives us a war chest in excess of $70 million,” Fernandez said. “We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation...
by Andrew Gaffney | May 11, 2011 | Industry News
Richard Eldh, Managing Director and Co-Founder of SiriusDecisions, shared research conducted on public companies that showed companies with closed -loop systems and processes across marketing and sales had achieved significantly higher revenue (factor of 2x) and...
by Andrew Gaffney | Apr 22, 2011 | Industry News
“Organizations waste billions of dollars on spray-n-pray lead generation campaigns with very low lead yield,” said Geoff Rego, Founder of marketing automation vendor Market2Lead and Co-Founder and CEO of LeadTip. “Low lead yield forces sales people to waste time self...
by Andrew Gaffney | Jun 9, 2009 | Demanding Views
Marketo’s new release of Sales Insight, a 100% native Force.com social sales application designed to help sales understand, prioritize,and interact with the hottest leads and opportunities. Borrowing a page from popular social networking sites such as Facebook,...
by Andrew Gaffney | Feb 10, 2009 | Demanding Views
However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Instead, investments have been labeled “pending” or “postponed.” The unfortunate reality with the way...
