by Brian Anderson | Oct 22, 2015 | Industry News
Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the addition of several Fortune 1000 businesses to its client roster. The company attributed the growth to a greater recognition of the competitive advantage provided...
by Brian Anderson | Oct 21, 2015 | Industry News
B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they identify themselves. Personalization efforts are having a positive...
by Brian Anderson | Oct 20, 2015 | Solution Spotlight
Ceros is a cloud-based interactive content creation platform designed to enable marketers to produce engaging digital content. Features/Functions The three main components of the Ceros platform are: Design Studio: Users can create and design digital content without...
by Brian Anderson | Oct 20, 2015 | Industry News
Demand Gen Report will hold its second annual Strategy & Planning Series, a week-long series of webinars designed to help B2B marketers finalize their budgets and pipeline strategies for the upcoming year. Slated for Nov. 16-20, thought leaders from companies such...
by Brian Anderson | Oct 20, 2015 | Demanding Views
In multiple experiments, a professor at the Stanford Graduate School of Business found that sellers who demonstrated more self-assured arguments had lower buyer involvement and showed less persuasiveness than speakers who projected less certainty in their deliveries....
