by Brian Anderson | Jan 19, 2018 | Industry News
Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM’s Cloud and Watson services with Salesforce’s Quip and Service Cloud Einstein offerings. The expanded partnership positions both companies to...
by Brian Anderson | Jan 17, 2018 | Demanding Views
B2B organizations, as well as venture capital investors in the tech space, understand that data management is vital to fuel marketing and sales initiatives. So much so that VC firms are keeping a close eye on analytics vendors in the space that are streamlining the...
by Brian Anderson | Jan 17, 2018 | Industry News
Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to help B2B marketers better execute and measure the impact of their ABM and inbound initiatives. Customers of both...
by Brian Anderson | Jan 10, 2018 | Blog
Already a couple of weeks into the New Year, it’s likely that most content marketers have their editorial calendars filled out. But if you’re still at a loss for what stories you should be telling in 2018, a survey by the Aberdeen Group and PJA last Summer...
by Brian Anderson | Jan 9, 2018 | Industry News
Act-On Software announced that it has appointed Kate Johnson as its new CEO. The company added that it will “consolidate North American operations” to its Portland, Ore., to better align customer-facing departments of the business with its product development team to...
