by Brian Anderson | Feb 21, 2017 | Industry News
After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new consulting firm designed to help B2B companies deliver customer experience strategy and development. The new consultancy, called VisumCx, will go beyond initial...
by Brian Anderson | Feb 18, 2017 | Blog
While everyone talks about the amazing return they are seeing from their account-based marketing (ABM) initiatives, there has not been enough education on the right steps to take to launch an ABM program that drives revenue. Effective ABM implementation and execution...
by Brian Anderson | Feb 16, 2017 | Industry News
Account-based marketing (ABM) is easily the biggest B2B marketing buzzword that came out of 2016. This can be a good and bad thing for B2B organizations looking to implement it into their day-to-day initiatives. The good thing is that all the articles, content and...
by Brian Anderson | Feb 16, 2017 | Industry News
Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo (pictured here) will leave the company at the end of February. Adam Needles, Chief Strategy Officer at Annuitas, will succeed Hidalgo as the...
by Brian Anderson | Feb 15, 2017 | Industry News
B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights...
