by Brian Anderson | Sep 28, 2016 | Industry News
Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance...
by Brian Anderson | Sep 21, 2016 | Industry News
DialogTech, a call attribution solution provider, launched Conversation Insight 2.0, a tool which the company states can transcribe audio to provide deeper insight into prospective buyers’ needs for B2B marketing and sales teams. Powered by the Nuance...
by Brian Anderson | Sep 20, 2016 | Industry News
Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized...
by Brian Anderson | Sep 19, 2016 | Industry News
Marketing automation provider Act-On Software has named Michelle Huff as its new CMO. Huff is tasked with leveraging her industry knowledge and product marketing experience to increase demand, maximize customer lifetime value and ultimately boost revenue, according to...
by Brian Anderson | Sep 14, 2016 | Industry News
InsideView, a marketing intelligence platform, has launched a new ABM solution, which the company states can provide B2B companies with enhanced account and contact data for augmented targeting and personalization. The company has also expanded its partnership with...
