by Brian Anderson | Apr 22, 2016 | Demanding Views
Account-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new. Sales teams have been strategically focused on a handful of high-value targets for decades, primarily in silos, with careful planning...
by Brian Anderson | Apr 20, 2016 | Blog
(Image Courtesy of Paul Vogelzang) Like possibly many people in the B2B marketplace, I was excited when I received my copy of Dan Lyons’ book Disrupted: My Misadventure in the Start-Up Bubble. The look-behind-the-curtain of one of the biggest players...
by Brian Anderson | Apr 20, 2016 | Industry News
B2B buying habits are adapting and evolving at a rapid rate thanks to the growth of technology and information at the buyer’s disposal. To accommodate this behavior, B2B organizations need to continuously optimize their campaigns to meet buyer expectations. That...
by Brian Anderson | Apr 18, 2016 | Industry News
Cross-channel personalization platform Get Smart Content has launched its new Visual Campaign Editor, a solution designed to help marketers personalize website campaigns to increase site engagement and boost ROI. The solution allows users to create and edit website...
by Brian Anderson | Apr 14, 2016 | Industry News
Predictive intelligence company 6sense has launched 2sense, a solution it says is designed to help marketing and sales teams identify prospective customers who are currently in a buying cycle. Instead of scraping the web for static firmographic data and providing...
