by Brian Anderson | Feb 15, 2016 | Solution Spotlight
OneSource DataVision from Avention is a tool designed to help centralize, analyze and visualize customer and prospect data from multiple internal and external data sources. Features/Functionality OneSource DataVision intends to make up-to-date customer and prospect...
by Brian Anderson | Feb 10, 2016 | Industry News
Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts. One emerging trend that has emerged out of the increased synergy...
by Brian Anderson | Feb 9, 2016 | Industry News
Madison Logic, a digital brand and demand generation solution provider, announced that it has seen a 72% year-over-year increase in revenue. The company attributes its growth to its new account-based marketing offering, which it unveiled in May. To continue the...
by Brian Anderson | Feb 8, 2016 | Solution Spotlight
Siftrock is a reply email management platform designed to mine data from automated and human responses to marketing emails. This data can then be integrated with marketing automation platforms to drive ROI through new leads and real-time alerts. Features/Functions The...
by Brian Anderson | Feb 5, 2016 | Demanding Views
Human-to-human (H2H) isn’t a wildly new concept — it was created by Bryan Kramer in 2014. However, it’s only now becoming an emerging theme in the B2B space, and since the day I dug into what H2H is really all about, my thoughts about marketing have...
