by Carol Krol | May 25, 2016 | Industry News
B2B research and advisory firm SiriusDecisions announced it has launched Chief Sales Officer Strategies, a new executive sales advisory service. The announcement was made by Tony Jaros, EVP, Chief Research and Product Officer for SiriusDecisions, during the opening...
by Carol Krol | May 20, 2016 | Industry News
The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of that and continue to innovate and learn to achieve results. That was the message from Callidus Software President and CEO Leslie Stretch at the...
by Carol Krol | May 11, 2016 | Industry News
“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all...
by Carol Krol | May 5, 2016 | Industry News
One-year old Engagio, an account-based marketing (ABM) company, has announced Engagio PlayMaker, a new account-based communications platform for outbound marketing. Engagio CEO and Founder Jon Miller said the new platform is based on “account-based everything” rather...
by Carol Krol | May 3, 2016 | Industry News
EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed groupings of accounts for marketing outreach. The company said...
