by Demand Gen Report Team | Dec 6, 2011 | Industry News
Conference speaker Rich Liu, Manager of Global Marketing Solutions at Facebook, explored the opportunities within Facebook marketing, and how businesses will operate better and more efficiently in a connected world. “This is the social enterprise — the idea that...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
The new identification capabilities stem from the ongoing development of the cloud-based, Demandbase Business Resolution Platform, which has grown by more than 30% in the last year to include more than 1.3 billion IP addresses and other information mapped to corporate...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
The tool also offers marketing tips, such as specific actions to improve a company’s grade. Marketing Grader uses more than 30 measures, compared to just nine for Website Grader. Marketing Grader is designed to help companies answer key questions around the...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
Marketing automation and content marketing are often pitted against each other, as if marketing automation is only a “push” tactic and the inbound marketing is only “pull.” In the extreme, the debate pits buyer vs. seller in control of the conversation, helping vs....
by Demand Gen Report Team | Nov 29, 2011 | Industry News
1. Reinforce the silos Wasting dollars is proportional to how siloed marketing and sales operations are. When the two work from different playbook pages, poor results are guaranteed. Encourage both to share golden oldies from the vault of pointed fingers....
