by Demand Gen Report Team | Nov 15, 2011 | Industry News
By Tony Tissot, Sr. Director of Marketing, eTrigue An ever-larger slice of the billions spent on BtoB marketing is going to online marketing efforts; yet industry perspectives, including Raab Associates, assert that marketing automation adoption, while growing...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
“SaaS companies now have the ability to automatically respond to end-users based on their behavior within their application,” said Tom Elrod, CTO, LoopFuse. “This can include help emails when inactivity is detected, reinforcing the value proposition of a particular...
by Demand Gen Report Team | Nov 11, 2011 | Podcasts
Eloqua CEO Joe Payne highlights key themes from the company’s customer conference in San Francisco, including social, mobile & app integration to drive revenue. Payne explores 5 revenue performance indicators, his conversations with the CEO community and the...
by Demand Gen Report Team | Nov 10, 2011 | Industry News
Pardot’s webinar integration is designed to enable marketers to register prospects for WebEx, ReadyTalk and GoToWebinar events from Pardot forms via completion actions. Marketers also can display registrations and attendance as activities in the prospect record...
by Demand Gen Report Team | Nov 9, 2011 | Industry News
“We continued to see our business accelerate in Q3, and are more confident than ever that we currently have more customers, and are growing faster than any other vendor in the RPM space,” said Phil Fernandez, President and CEO of Marketo. “Marketo is making our...
