by Demand Gen Report Team | Oct 18, 2011 | Industry News
Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its most recent evolution is from the vast number of possible...
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Responsys Interact for Distributed Marketing provides a new interface to develop and deploy cross-channel, interactive marketing campaigns. Customizable templates allow marketing organizations to centralize and control corporate branding and messaging, in addition to...
by Demand Gen Report Team | Oct 17, 2011 | Industry News
BlueBird uses these platforms to improve program ROI by fostering relationships between companies and their prospects. BlueBird works with customers to build programs designed to help generate demand, nurture and score leads and increase lead velocity through the...
by Demand Gen Report Team | Oct 12, 2011 | Industry News
One driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution. Hot Prospects is a real-time lead and opportunity barometer, designed to provide a graphical dashboard within Salesforce.com that allows salespeople to focus on ready-to-buy...
by Demand Gen Report Team | Oct 11, 2011 | Industry News
“We stepped back and said ‘let’s create a general Marketo application that’s extremely simple to use and deploy with the core functionality that’s needed for small businesses to grow faster,’” said Paul Albright, Chief Revenue Officer, Marketo....
