by Demand Gen Report Team | Oct 3, 2011 | Industry News
Glance provides instant screen-sharing technology that’s integrated with customer-facing applications to help companies measurably improve sales and service interactions. Glance for LivePerson was developed to improve chat closure rates, reduce escalations to...
by Demand Gen Report Team | Sep 29, 2011 | Industry News
Other key findings of the study include: 41% of respondents considered personal connections and referrals as the top lead sources; and Approximately 20% of respondents believe strong improvement is needed in tracking and reporting unregistered/anonymous users....
by Demand Gen Report Team | Sep 28, 2011 | Industry News
“How BtoB companies structure their SDR team is the issue,” Hekl noted. “Too many masters (are) pulling them into different directions.” Hekl compared the attributes of an efficient SDR to those of a bartender — and ultimately their ability to be personable. Reps...
by Demand Gen Report Team | Sep 27, 2011 | Industry News
DemandGen Report caught up with Brown and Williams to review their lead gen strategies and spotlight some real-world challenges clients have experienced. For an efficient lead gen strategy independent of budget, Brown recommended that companies focus on a mix of...
by Demand Gen Report Team | Sep 27, 2011 | Industry News
Prospects today, especially those involved in higher ticket purchases, have longer decision-making cycles because there are more individuals involved in the purchasing decision and they need to build an airtight business case before purchases are approved. As a...
