by Demand Gen Report Team | Sep 27, 2011 | Industry News
Featuring new articles from Brian Clark of Copyblogger Media, Todd Defren of SHIFTCommunications and Geeta Sachdev of SolarWinds, this guide mimics an actual syllabus and breaks down topics over a 9-week period. Topical highlights include: Personal and corporate...
by Demand Gen Report Team | Sep 22, 2011 | Industry News
Joe Payne, CEO, Eloqua Fresh off Eloqua’s IPO filing, CEO Joe Payne shared more details about how the company, a Titanium Dreamforce sponsor, is focused on how to use social profiling on a macro level, as well as how segmenting can help increase campaign...
by Demand Gen Report Team | Sep 22, 2011 | Industry News
Assistly’s built in social capabilities are designed to enable companies to deliver social customer-service. Assistly customers include Instagram, Klout, One Kings Lane, Spotify and Square. The platform is designed to enable companies to manage service cases and...
by Demand Gen Report Team | Sep 21, 2011 | Industry News
“This study clearly ties the success of integrating marketing efforts to closed sales deals,” Rafferty said. “It shows not only that by measuring and scoring activity, and warming your lead database over time, you can get to tangible metrics that help to identify...
by Demand Gen Report Team | Sep 20, 2011 | Industry News
DemandGen Report caught up with Needles to find out more about balancing the needs of the buyer and the objectives of the seller, as well as balancing one-to-one interaction with scale operations. DGR: In the beginning of “Balancing the Demand Equation,” you...
