by Demand Gen Report Team | May 26, 2011 | Industry News
Highlights of the Spring 2011 release include: Gmail Plugin: Because many SMBs use Gmail and Google Apps to run their businesses, Pardot’s new release enables sales and marketing users to track Gmail messages sent to prospects in Pardot. The system also...
by Demand Gen Report Team | May 25, 2011 | Industry News
Marketo’s global study of its customers found that RPM increases revenues by an average of 40 percent. This is driven by increased lead quantity, improved lead-to-opportunity conversion, improved opportunity-to-win ratio, increased average contract value and...
by Demand Gen Report Team | May 25, 2011 | Industry News
ReachForce has added three experienced members to their team: Michael Emerson, VP of Marketing; Russell BuyseVP of Products; Justin England, VP of Partner Development and Strategic Channels. Emerson has 20 years of experience in the marketing automation and database...
by Demand Gen Report Team | May 24, 2011 | Industry News
To better understand this conundrum, BigMachines recently conducted a benchmark survey, identifying the key factors that drive sales teams and the roadblocks they encounter. The results uncovered widespread, inefficient processes and the fact that few organizations...
by Demand Gen Report Team | May 24, 2011 | Industry News
Paymetric was incurring greater outsourcing costs, as the previous automation solution required knowledge of HTML to run the program, as well as a dedicated staff member to manage the system. “Everything was outsourced,” said Jessica Wine, VP of Marketing, Paymetric....
