by Demand Gen Report Team | May 3, 2011 | Industry News
By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction....
by Demand Gen Report Team | Apr 29, 2011 | Industry News
The Progressive Web Forms builder is designed to enable marketers to pose new questions each time a contact visits their web site or landing page, to garner deeper insight into their interests. To incorporate this feature into their campaigns, Silverpop customers can...
by Demand Gen Report Team | Apr 28, 2011 | Podcasts
Bulldog Solutions recently announced a partnership with SalesLab DemandGen to provide integrated, revenue-driving demand-generation programs for BtoB companies in Europe, further indicating the growing global growth of automation adoption. DemandGen Report recently...
by Demand Gen Report Team | Apr 27, 2011 | Industry News
Since then, content has become an integral part of marketing campaigns. “Whether it’s in print, digital, video, social or mobile, custom content has become the cornerstone for customer relations,” said Keith Sedlak, Chief Marketing Officer, Meredith Integrated...
by Demand Gen Report Team | Apr 26, 2011 | Industry News
Some of the highlights reported by specific vendors included: Marketo adding 146 new customers, reaching the 1,000-customer count Eloqua reaching 900 customers Pardot reporting its most successful quarter to date, adding 100 clients in Q1 Neolane increasing its...
