by Demand Gen Report Team | Sep 22, 2010 | Podcasts
Featuring: Malcolm Friedberg, President, Left Brain Markting Andrew Gaffney, Editor, DemandGen Report (Length – 9:49)
by Demand Gen Report Team | Sep 21, 2010 | Demanding Views
This was the gist of a very controversial assertion made by a senior marketer from a very well known BtoB technology company during dinner at our ITSMA Marketing Leadership Forum when he said: “An overemphasis on leads is damaging our relationship with sales.”You...
by Demand Gen Report Team | Sep 13, 2010 | Demanding Views
There’s more than one acceptable definition of this method, but let’s go with the following: conversational marketing is the opening of a bona fide bi-directional dialogue between prospect and vendor — in that order — enabled by the right combination of...
by Demand Gen Report Team | Sep 7, 2010 | Demanding Views
We’ve heard through the musings of social media evangelists that you have to remember that companies are made up of “people” and those people have embraced social media, technology, and everything that makes web 2.0 what it is, and what its continuously evolving...
by Demand Gen Report Team | Aug 31, 2010 | Demanding Views
In their press release, Genius CEO David Thompson was quoted as saying “Now, we’re able to provide everyone free access to Genius’ solutions, allowing businesses of any size to optimize lead generation using the number one rated platform.” In a...
