by Demand Gen Report Team | May 8, 2019 | Blog
This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand...
by Demand Gen Report Team | Apr 29, 2019 | Industry News
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what’s working? Progressive B2B organizations are putting a bigger emphasis on producing relevant messaging and content, as well as making it...
by Demand Gen Report Team | Mar 6, 2019 | Blog
More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case...
by Demand Gen Report Team | Feb 27, 2019 | Industry News
Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right...
by Demand Gen Report Team | Feb 20, 2019 | Industry News
In this ever-evolving B2B landscape, organizations must embrace change and stay relevant with new generations of buyers. This means developing audience-centric content, maintaining a tight knit relationship between marketing and sales, leveraging new tools and...
