by Demand Gen Report Team | Feb 22, 2013 | Industry News
Salesforce.com launched a Social Ads Platform for Twitter, enabling marketers to manage Twitter advertising alongside existing social marketing programs with the Salesforce Marketing Cloud. With the new Salesforce Marketing Cloud Social Ads Platform for Twitter,...
by Demand Gen Report Team | Feb 18, 2013 | Industry News
MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release. In the report,...
by Demand Gen Report Team | Feb 15, 2013 | Industry News
GoodData, a provider of cloud-based platform and apps, has expanded its partner offerings to enable them to build, promote and sell their own customized pre-built business analytics tools, called Bashes, on the GoodData BashMarketplace. These Bashes are created by...
by Demand Gen Report Team | Feb 12, 2013 | Industry News
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue in 2012. In addition, Bizo said it works with two-thirds of the top 50 B2B brands. Key milestones that fueled the 2012 success include: Increased...
by Demand Gen Report Team | Feb 7, 2013 | Industry News
Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social...
