Salesforce Launches Platform To Manage Twitter Ads

Published: February 22, 2013 launched a Social Ads Platform for Twitter, enabling marketers to manage Twitter advertising alongside existing social marketing programs with the Salesforce Marketing Cloud.

With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to:

  • Build and execute real-time Twitter advertising campaigns;
  • Allow advertisers to more efficiently scale their campaigns on Twitter through workflows; and
  • Improve ROI through creative, bid and targeting optimization.

“Successful Twitter marketing has evolved and must be more holistic than just publishing content,” said Michael Lazerow , CMO of Salesforce Marketing Cloud, “From the CMO to the Community Manager, our customers will see increased efficiency and return on investment from our new Social Ads Platform for Twitter.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series