by Demand Gen Report Team | Dec 6, 2012 | Industry News
Union Metrics this week announced the general availability of its analytics platform for Tumblr and said that it has been named as Tumblr’s preferred analytics provider. The company says that its Tumblr analytics solution is geared towards measuring a...
by Demand Gen Report Team | Dec 5, 2012 | Industry News
Aprimo this week released an update to its integrated marketing management suite, including a number of new features aimed at improving usability and productivity. Aprimo Marketing Studio 8.8 is being billed by the company as a “high productivity” version...
by Demand Gen Report Team | Dec 4, 2012 | Industry News
Marketing executives are increasingly confident about their organizations’ business performance, according to a new study from the CMO Council. Yet many CMOs still see major room for improvement in their digital marketing capabilities. The group’s...
by Demand Gen Report Team | Dec 4, 2012 | Industry News
As the marketing automation industry matures, some of its most prominent players are moving on to new markets and new challenges. Demand Gen Report recently caught up with a few of these executives to discuss their new roles, including their use of content marketing...
by Demand Gen Report Team | Dec 4, 2012 | Demanding Views
By Pawan Deshpande, CEO, Curata Curata released its second annual B2B Marketing Trends Report for 2012 and found that 87% of B2B marketers are using content marketing. This outranks all other marketing strategies including search engine marketing (67%), events (62%),...
