Union Metrics Releases Analytics Platform For Tumblr

Published: December 6, 2012

Union Metrics
this week announced the general availability of its analytics platform for Tumblr and said that it has been named as Tumblr’s preferred analytics provider.

The company says that its Tumblr analytics solution is geared towards measuring a company’s audience characteristics and reach on the microblogging site, as well as for monitoring topics and conversations related to a specific brand.

  • Union Metrics for Tumblr reporting includes:
  • Post and note volume to show engagement levels and trends over time
  • The ability to identify influencers by tracking top contributors and curators
  • Analysis of posts and tags to identify popular posts
  • Post engagement data, including reblogging and reader interaction analysis
  • Interactive trackers and data export capabilities.

The analytics solution includes three service tiers, based on the number of topic trackers, blog trackers and user accounts.

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