by Demand Gen Report Team | Oct 16, 2024 | Blog
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer expectations. The days of rigid, one-size-fits-all planning are gone — today’s...
by Demand Gen Report Team | Jul 22, 2024 | Industry News
Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge the gap between sales and marketing within global enterprise B2B...
by Demand Gen Report Team | Jun 28, 2024 | Industry News
Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via data-driven insights. Powered by Luster’s proprietary...
by Demand Gen Report Team | Jun 27, 2024 | Industry News
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create...
by Demand Gen Report Team | Jun 26, 2024 | Industry News
TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform 6sense to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI Platform. The integration will reportedly help users:...
