by Demand Gen Report Team | Aug 9, 2012 | Industry News
“Expecting to drive heavy sales through a single-touch to a cold list isn’t realistic,” she added. “Entering fresh, new and verified contacts (quality data) into a program that will touch them several times, and engage with them with relevant content increases...
by Demand Gen Report Team | Aug 8, 2012 | Industry News
“Sapphire brings a unique combination of business professionals, selectivity and channel reach into one superior database,” noted Jeff Adee, SVP B2B List Services Group at Infogroup Targeting Solutions. “It is the perfect solution for marketers who want to...
by Demand Gen Report Team | Aug 7, 2012 | Solution Spotlight
“Smart social marketers have moved beyond listening and engaging, and are demanding a way to identify more qualified leads, prospects and influencers to drive sales,” said Brian Zanghi, CEO of Awareness, Inc. According to Zanghi, the new features in the...
by Demand Gen Report Team | Aug 7, 2012 | Demanding Views
By Mari Anne Vanella, Founder & CEO, The Vanella Group, Inc. Companies run dozens of lead generation programs over the course of a year — in some cases, 50% of marketing budgets are spent on lead generation. Some of these campaigns generate a wealth of rich...
by Demand Gen Report Team | Aug 7, 2012 | Industry News
Marketo also acquired social campaign management platform, Crowd Factory in April 2012 to provide integrated social marketing functionality within its core marketing automation suite. “The way to reach today’s potential buyers is through always-on,...
