by Demand Gen Report Team | May 25, 2012 | Industry News
Vitrue is a privately-held company based in Atlanta. Although an Oracle press announcement did not disclose the purchase price, TechCrunch reported the deal to be worth $300 million and cited a source that described the company as “nearly profitable.” An...
by Demand Gen Report Team | May 24, 2012 | Industry News
Word Of Mouth Reach Via Social Networks While word of mouth is integral to marketing success, organizations still struggle to monitor, track and scale these conversations. Marketo’s new solution is aimed at providing businesses with the ability to leverage...
by Demand Gen Report Team | May 23, 2012 | Industry News
Bringing All Parties To The Table According to Tony Jaros, SVP Research at SiriusDecisions, the research firm emphasizes three key principles driving its new Demand Waterfall approach. Getting a better view of the big picture. “When the original waterfall was created,...
by Demand Gen Report Team | May 22, 2012 | Industry News
Pinterest By The Numbers The concept behind Pinterest is simple: Users create theme-based virtual “pinboards” where they post photos (and sometimes videos) for other users to browse and share. Members can “re-pin” or “like”...
by Demand Gen Report Team | May 22, 2012 | Demanding Views
By Mark W. Schaefer, Marketing Consultant, Author, “Return On Influence” What if you could find your most powerful online brand advocates and sales leads — whoever they are, wherever they are, and for little time and money? Sound too good to be true? Well you...
