by Demand Gen Report Team | Apr 30, 2012 | Industry News
HomeStar also offers a non-outsourced option to real estate companies that prefer to manage their lead process in-house, providing them with the systems, processes and technology platform accessible across all levels of their real estate operations. “By integrating...
by Demand Gen Report Team | Apr 27, 2012 | Industry News
One key new feature allows marketers to profile users based on factors such as website activity, allowing them to craft customized offers even when the user is not yet identified within a company’s marketing database. The solution also employs progressive...
by Demand Gen Report Team | Apr 23, 2012 | Solution Spotlight
“Getting sales and marketing programs to the right prospects at the right time is a challenge for all businesses, but it’s especially acute for small and medium-sized organizations,” said D&B spokesman Josh Peirez. “They don’t have the time or...
by Demand Gen Report Team | Apr 22, 2012 | Demanding Views
According to Gallup, organizations that focus on customer engagement out-perform their competitors by 26% in gross margin and 85% in sales growth. That’s because customers who have a relationship with a brand tend to buy more and refer more business. Think of...
by Demand Gen Report Team | Apr 19, 2012 | Industry News
“Simplicity and service are Pardot hallmarks, and we stayed true to this course again in Q1,” said Adam Blitzer, Pardot COO and co-founder, in a company press release. “We made the product even easier to use, while also adding tools that improve a...
