by Demand Gen Report Team | Apr 19, 2012 | Industry News
“While it may be a formidable task for marketers to collect the needed data,” Rice stated, “in these economic times it is critical that organizations have a method to quantify ROI to justify an investment in email marketing.” A New Focus On...
by Demand Gen Report Team | Apr 18, 2012 | Industry News
News of the acquisition comes on the heels of continued momentum in Marketo’s customer acquisitions and revenue. The company reported more than 130% year-over-year revenue growth and nearly doubled its customer base. Additionally, the company posted significant...
by Demand Gen Report Team | Apr 17, 2012 | Solution Spotlight
By making Nimble available throught the Google Chrome Web Store, the company says it will give small businesses easier access to the solution and, in turn, help them to optimize their social-network marketing efforts. “Our immediate availability in the Google Chrome...
by Demand Gen Report Team | Apr 17, 2012 | Demanding Views
The answer starts with evaluating and planning your current offer content with a critical eye on the strengths, weaknesses and opportunities associated with each deliverable. Building an offer plan will enable you to leverage existing content, align high-value content...
by Demand Gen Report Team | Apr 16, 2012 | Industry News
In order to make it easier for nominees to be considered we have simplified the criteria for consideration, with plans to profile companies for accomplishments in: Improved top of the funnel efforts in lead generation volume through prospect targeting, campaign...
