by Demand Gen Report Team | Apr 12, 2012 | Industry News
Act-On also grew its employee base by more than 200% during the last year and continues to expand teams across functional areas including engineering, sales, customer service, marketing and finance. Additionally, Act-On appointed former Symantec executive, Atri...
by Demand Gen Report Team | Apr 11, 2012 | Industry News
“SmartForms was launched in response to growing concerns by B2B marketers about the gap between the need to capture rich business firmographic information from new leads, and the need to keep registration forms short,” said Justin England, VP of Business Development,...
by Demand Gen Report Team | Apr 10, 2012 | Demanding Views
Challenge #1: You lack a specific expertise or bandwidth Effective marketing organizations require a wide range of expertise, and there are times when some component in the marketing process is unavailable or inadequately staffed. Marketing analytics, database...
by Demand Gen Report Team | Apr 10, 2012 | Solution Spotlight
When logged into Microsoft Dynamics CRM, sales reps and marketers can share Brainshark video presentations with leads and contacts in the system, and customize the content for various audiences. Recipients can view this content quickly and conveniently on their...
by Demand Gen Report Team | Apr 9, 2012 | Industry News
“Marketing automation is just one of the many fantastic built-in features of LeadMaster,” noted LeadMaster CMO Andy Brownwell, in a company press release. “We believe it’s important to provide a complete solution for customers. Providing a CRM or lead...
