by Elise Schoening | May 9, 2019 | Industry News
Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount. The companies aim to create an open digital experience platform that will enable users to automate, personalize and measure...
by Elise Schoening | May 8, 2019 | Industry News
Pendo, a product cloud company, has acquired Receptive Software Limited, a company specializing in product feedback and feature request management for SaaS. With this acquisition, Pendo aims to provide product teams with a comprehensive platform to help marketers...
by Elise Schoening | May 7, 2019 | Industry News
The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%),...
by Elise Schoening | May 7, 2019 | Industry News
Leadspace, a B2B customer data platform, unveiled Leadspace On-Demand, a comprehensive control center that aims to empower marketing and sales teams to optimize, analyze, align and activate their data all in one place. Leadspace On-Demand is delivered as a...
by Elise Schoening | May 7, 2019 | Demanding Views
B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI...
