by Elise Schoening | May 6, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer...
by Elise Schoening | May 6, 2019 | Solution Spotlight
Campaign Stars is a human powered, all-in-one ABM platform that aims to help B2B brands build an ABM machine and position overstretched sales and marketing teams to close more deals. The platform includes sales intelligence data, messaging strategy, content and...
by Elise Schoening | May 2, 2019 | Industry News
Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed. With this acquisition, Validity aims to expand its customer data...
by Elise Schoening | May 1, 2019 | Industry News
Sigstr, an email signature marketing platform, released Sigstr Relationships on the Salesforce AppExchange. Using AI, Sigstr Relationships is positioned to score relationships between a company’s employees and their partners, prospects and customers. The...
by Elise Schoening | May 1, 2019 | Industry News
SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and partner data. The SaaS solutions aim to offer secure identity, consent and access control with built-in authorization processes. CIAM is...
