by Elise Schoening | Sep 28, 2018 | Industry News
Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates. The new features position marketers to: Create...
by Elise Schoening | Sep 27, 2018 | Industry News
Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September...
by Elise Schoening | Sep 26, 2018 | Financial News
ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount. By adding technographic data from Datanyze into its platform, ZoomInfo aims to provide greater contact and account intelligence and send...
by Elise Schoening | Sep 25, 2018 | Financial News
Highspot, a sales enablement software, raised $35 million in a Series C funding round led by OpenView. Additional contributions were made by Madrona Venture Group, Salesforce Ventures and Shasta Ventures. According to the company, the funding will be used to...
by Elise Schoening | Sep 25, 2018 | Financial News
HG Data, a sales and marketing intelligence provider, announced plans to acquire Pivotal iQ, an IT sourcing intelligence company. Terms of the deal were not disclosed. The acquisition aims to position HG Data to provide enhanced technographic data for marketing and...
