by Elise Schoening | Aug 3, 2018 | Demanding Views
An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as...
by Elise Schoening | Aug 3, 2018 | Industry News
In June, the B2B software and services review platform G2 Crowd announced that three of its co-founders would be returning to their original roles at the company. Godard Abel returned as CEO. Tim Handorf moved from CEO to President and Matt Gorniak left Salesforce to...
by Elise Schoening | Aug 2, 2018 | Case Studies
Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement. The...
by Elise Schoening | Aug 2, 2018 | Industry News
Nearly 60% of marketers say their company does not have a revenue operations team and only 15% are currently building one, according to new research from LeanData and Sales Hacker. The 2018 State of Revenue Ops report shows that while most marketers (51%) believe...
by Elise Schoening | Jul 31, 2018 | Industry News
Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may expose their company to legal risks, according to new research from Demandbase and Demand Metric. The research, which surveyed 255 marketers in June...
