by Elise Schoening | May 24, 2018 | Industry News
Cvent, an event management software, has acquired QuickMobile, a mobile event app platform, for an undisclosed amount. The acquisition aims to strengthen Cvent’s position in the event marketing industry with heightened capabilities for mobile event apps and...
by Elise Schoening | May 23, 2018 | Industry News
HubSpot has released a new integration with the collaboration platform Slack that aims to streamline workflows and increase productivity. Through the integration, users can turn Slack conversations into CRM tasks in HubSpot, according to the companies. They are also...
by Elise Schoening | May 23, 2018 | Case Studies
RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based...
by Elise Schoening | May 22, 2018 | Industry News
Brightcove, an online video hosting platform, announced product updates designed to help marketers personalize video experiences, including content, playlists and calls to action. Marketers can then present different offers to different people based on their content...
by Elise Schoening | May 21, 2018 | Demanding Views
For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have access to programmatic advertising. It makes sense — ABM represents a targeted approach to digital advertising, and it follows the way in which business...
