by James Hickey | Jan 27, 2026 | Blog
The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique...
by James Hickey | Jan 27, 2026 | News Brief
With the New England Patriots set to face off two Sundays from now against the Seattle Seahawks, marketers have one of their biggest opportunities to engage the largest U.S audiences of the year— including through channels beyond the TV. With nearly 70% of consumers...
by James Hickey | Jan 26, 2026 | News Brief
Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency and accountability of their paid search investments. Paid search is often the single largest line item in the B2B marketing budget...
by James Hickey | Jan 26, 2026 | Blog
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon. Welcome to the B2B Prompt Playoff, a...
by James Hickey | Jan 26, 2026 | News Brief
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information, according to a survey by Gartner. This comes as the business and technology insights company predicts that by 2028, 60% of brands will use agentic...
