by James Hickey | Dec 23, 2025 | Blog
In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on the industry, how to drive business through growth, and attending...
by James Hickey | Dec 22, 2025 | Blog
The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an advantage— it’s a necessity. This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry. These...
by James Hickey | Dec 22, 2025 | News Brief
Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent’s scale with Goldcast’s AI-powered capabilities, allowing marketing teams to instantly...
by James Hickey | Dec 18, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 18, 2025 | Case Studies
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare industry, this meant managing a $1.4 billion marketing budget...
