by James Hickey | Mar 23, 2026 | News Brief
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a digital marketing partner specializing in performance media and audience data solutions. This acquisition integrates...
by James Hickey | Mar 23, 2026 | News Brief
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent report from Dreamdata. The LinkedIn Benchmarks Report 2026 found that LinkedIn is the only platform to deliver positive return on ad spend...
by James Hickey | Mar 19, 2026 | News Brief
Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data collaboration partner, making Chalice Growth Scored Audiences available directly within LiveRamp’s ecosystem. LiveRamp customers...
by James Hickey | Mar 19, 2026 | Blog
Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026 B2B Trends Research Report illuminates this reality, showing how budget and staffing limitations directly impact both productivity...
by James Hickey | Mar 19, 2026 | News Brief
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the definitive destination for...
