by James Hickey | Jun 30, 2025 | News Brief
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the company is accelerating its use in automating workloads. “AI is doing 30 to 50% of the work at Salesforce now” for engineering, coding and customer...
by James Hickey | Jun 26, 2025 | Blog
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. And trust us, it’s worth the hype. Hosted by #B2BMX and...
by James Hickey | Jun 26, 2025 | Case Studies
With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person experience in a way that allows virtual attendees to feel as if they are...
by James Hickey | Jun 25, 2025 | News Brief
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win deals. Athean unifies sales data and tools that reps use daily— from CRMs and prospect databases to communication history— into a single...
by James Hickey | Jun 25, 2025 | News Brief
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win— in the next era of marketing. That is the...
