by James Hickey | Nov 4, 2025 | News Brief
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of...
by James Hickey | Nov 3, 2025 | News Brief
Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps technology leaders make smarter, faster decisions by...
by James Hickey | Nov 3, 2025 | News Brief
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate AI tools into their go-to-market applications to keep up. But...
by James Hickey | Oct 30, 2025 | News Brief
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals a significant gap between strategy and successful...
by James Hickey | Oct 30, 2025 | Case Studies
A key component to any restaurant is making sure their customers have an experience that keeps them coming back. Even if the food exceeds expectations, issues with reservations or being seated on time will have an impact on return visits. The Melting Pot, the premier...
