by James Hickey | Oct 29, 2025 | News Brief
Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling short in today’s high-CAC environment. To...
by James Hickey | Oct 29, 2025 | Blog
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial...
by James Hickey | Oct 29, 2025 | Blog
Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness and demand generation into a single,...
by James Hickey | Oct 28, 2025 | News Brief
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial intelligence (AI) search marketing strategies. Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing...
by James Hickey | Oct 28, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence...
