by James Hickey | Oct 9, 2025 | News Brief
An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue intelligence. The collaboration will combine 6sense’s advanced intent data and account intelligence with DemandWorks’ activation engine,...
by James Hickey | Oct 9, 2025 | Blog
Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage, providing a broader marketing audience that includes thousands of brands, agency and B2C marketers looking to strengthen their B2B play. Sponsored by LinkedIn, the...
by James Hickey | Oct 7, 2025 | News Brief
Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored in business outcomes and value. Designed for go-to-market (GTM) leaders, including Sales Ops and RevOps, the new artificial...
by James Hickey | Oct 7, 2025 | News Brief
TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences differ from previous generations. The report, From Boomers to Zoomers: Gen Z Enters the Software Buying Process, details who Gen Z software buyers are, the...
by James Hickey | Oct 6, 2025 | News Brief
SurveyMonkey has rolled out new features designed to help users ask better questions, make smarter decisions, and move faster. The AI Analysis Suite brings together new and existing artificial intelligence (AI) capabilities to make it easier to make sense of results...
