by James Hickey | Oct 6, 2025 | Blog
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by LinkedIn, the B2BMX lounge at AW NewYork offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B...
by James Hickey | Oct 6, 2025 | News Brief
As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is having on the marketing industry. The Typeface Signal Report found as 95% of marketing leaders face growing demand for content, 60% report that they are...
by James Hickey | Oct 3, 2025 | Feature
In today’s B2B landscape, building trust is the most critical currency. As decision-makers increasingly turn to their professional networks for guidance, the way brands communicate must evolve. Just as a skilled guide helps a team navigate new terrain, modern...
by James Hickey | Oct 2, 2025 | News Brief
Seismic announced the appointment of Rob Tarkoff to Chief Executive Officer, effective Oct. 3. Tarkoff will assume the role from co-founder Doug Winter, who has led Seismic since its founding more than 15 years ago and will remain a board member and advisor. “For...
by James Hickey | Oct 2, 2025 | Blog
B2B marketers have operated within a divided framework, often pitting brand marketing against demand generation. This created a persistent debate: should resources be allocated to long-term brand building, historically viewed as abstract and difficult to measure, or...
