by Kelly Lindenau | Oct 3, 2024 | Feature
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just a buzzword, but a reality. From detailed discussions on aligning sales and...
by Kelly Lindenau | Oct 2, 2024 | Feature
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed. The two reports — one conducted by ZoomInfo and the other by DesignRush — revealed the fluctuations in B2B buying behaviors,...
by Kelly Lindenau | Oct 2, 2024 | Blog
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style session, “Supercharge Your Lead Generation With AI,” which outlined ways to optimize...
by Kelly Lindenau | Oct 1, 2024 | Industry News
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its brand in favor of a sleeker, cleaner and...
by Kelly Lindenau | Sep 25, 2024 | Industry News
Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor. Enhance Speech is designed to help automatically improve audio clarity and reduce background noise for remote interviews,...
