by Kelly Lindenau | Nov 3, 2022 | Industry News
We’ve all been there: Trapped in a seemingly endless conversation with someone who jumps around between present and past to dredge up some miniscule detail they accidentally left out. With such little tolerance for poor storytelling in our personal lives, that...
by Kelly Lindenau | Nov 2, 2022 | Industry News
As 91% of CMOs believe they must continually innovate to remain competitive, Salesforce’s eighth annual “State Of Marketing Report” uncovered that the onus of that innovation falls on the shoulder of marketers. But despite the heavier workload, marketers are...
by Kelly Lindenau | Oct 31, 2022 | Industry News
RollWorks, an ABM platform and division of NextRoll, integrated with Outreach.io, a sales execution platform, to help enable more efficient prospecting, engagement and forecasting. The partnership seeks to assist marketers in prioritizing prospect...
by Kelly Lindenau | Oct 28, 2022 | Demanding Views
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams scrambling, feeling overwhelmed and often ill-equipped to drive opportunities forward. Despite this, marketers are still charged with meeting...
by Kelly Lindenau | Oct 27, 2022 | Industry News
Impact.com, a partnership management platform, revealed its new Agency Partner Program, which offers dozens of benefits designed to deepen the companies’ relationships with their agency partners. The Agency Partner Program offers four membership tiers: Partner,...