by Kelly Lindenau | Oct 19, 2022 | Industry News
Gong, a revenue intelligence platform, released Smart Trackers, a user-trainable AI system that seeks to provide a deep understanding of customer conversations. Smart Trackers are designed to help customer-facing teams identify deal risk and opportunity,...
by Kelly Lindenau | Oct 19, 2022 | Industry News
Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight...
by Kelly Lindenau | Oct 19, 2022 | Case Studies
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the...
by Kelly Lindenau | Oct 14, 2022 | Industry News
Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors. Capture seeks to help marketing teams build...
by Kelly Lindenau | Oct 14, 2022 | Demanding Views
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full potential — why? When we think of transformation initiatives, we often think of vision documents, project plans and work...
