by Kelly Lindenau | Sep 14, 2022 | Blog
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an...
by Kelly Lindenau | Sep 13, 2022 | Industry News
Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and...
by Kelly Lindenau | Sep 12, 2022 | Industry News
Validity, a data quality and email marketing success solution, relaunched its Validity Partner Program, a strategic initiative created to help email marketers optimize their customer engagement programming and increase email marketing and data management ROI. As part...
by Kelly Lindenau | Sep 12, 2022 | Demanding Views
Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it’s important to make sure that you’re utilizing your efforts...
by Kelly Lindenau | Sep 12, 2022 | Industry News
HubSpot announced new features and updates to help businesses create deeper, more meaningful connections at its annual INBOUND event. Through the platform enhancements, the company seeks to enable merchants to better personalize interactions with their...
