by Kelly Lindenau | Aug 17, 2022 | Industry News
As attendees entered the show floor for day three of the B2B Sales & Marketing Exchange (#B2BSMX), it was clear they were hungry to fit in as many B2B insights as possible before the show wrapped. With another full menu of keynotes, track sessions and lunch and...
by Kelly Lindenau | Aug 17, 2022 | Industry News
Invoca, an AI-powered conversation intelligence platform, strengthened its partnership with Five9, a provider of cloud contact center solutions, by connecting the data Invoca generates from digital marketing campaigns to sales conversations handled by users of...
by Kelly Lindenau | Aug 12, 2022 | Demanding Views
Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if customers don’t receive the anticipated custom-made experience, they will typically move along to the next option. In fact, one...
by Kelly Lindenau | Aug 9, 2022 | Blog
As 80% of buyers choose self-service channels and 55% indicate they rely on more content than they did a year ago, it takes the savviest marketing minds to create engaging strategies and campaigns that prioritize buyers’ litany of preferences....
by Kelly Lindenau | Aug 9, 2022 | Industry News
As the first day of the B2B Sales & Marketing Exchange kicked off, attendees zipped in and out of workshops, case studies and networking opportunities to help them break the mold and innovate their overall GTM strategies for the most success. In the Monday...
