by Kelly Lindenau | Sep 14, 2024 | Industry News
Although I love diving into conversations about AI, but many tend to circle around the same topics — its risks, ethics and potential — often ending with the familiar refrain of “AI is the future!” While marketers and sales pros swap similar takes on how best to...				
					
			
					
											
								
							
					
															
					
					 by Kelly Lindenau | Sep 13, 2024 | Industry News
Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales assistant by offering business insights, conducting research, creating workflows and guiding reps through pipeline. According to the Amplemarket, Duo is trained on...				
					
			
					
											
								
							
					
															
					
					 by Kelly Lindenau | Sep 13, 2024 | Industry News
Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and voice. To create a Brand Voice profile, Goldcast explained that...				
					
			
					
											
								
							
					
															
					
					 by Kelly Lindenau | Sep 12, 2024 | Industry News
Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users...				
					
			
					
											
								
							
					
															
					
					 by Kelly Lindenau | Sep 11, 2024 | Industry News
While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was a 23% surge in B2B weekend traffic — signaling in a fundamental shift...