by Kelly Lindenau | Jun 8, 2022 | Blog
Amongst the multitude of innovations and research revealed at Forrester’s B2B Summit, Forrester VP Analysts Laura Ramos and Michelle Yaiser turned their focus to a growing topic of interest: Customer experiences (CX). In their session, “The Forrester...
by Kelly Lindenau | Jun 8, 2022 | Industry News
Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code...
by Kelly Lindenau | Jun 6, 2022 | Demanding Views
When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult to answer, often determined by gut instinct and basic campaign...
by Kelly Lindenau | Jun 3, 2022 | Industry News
Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions for companies operating in the cloud. The offering seeks to help marketers solve challenges related to data management in the cloud,...
by Kelly Lindenau | Jun 3, 2022 | Industry News
Activate Marketing Services, a demand generation provider for B2B brands, acquired lead gen and appointment setting firm Green Leads. The acquisition seeks to enhance Activate’s current offerings through the addition of Green Lead’s lead generation,...
